All PFN ARTICLES

Australia’s supermarket aisles just got a little more European chic. Woolworths has cut a deal with Waterdrop, the Austrian hydration brand that turns plain old H₂O into a functional wellness statement with a dissolving cube. From this week, more than 900 stores nationwide will stock five of its vitamin and electrolyte SKUs - berry, cola, peach, grapefruit, and passionfruit.

Shoppers are calling it “heaven on Oxford Street,” TikTok is drowning in foodie walkthroughs, and the cafe has been dragged from the back to the front of the house all because convenience sells.

Pistachio Papi, who just clocked the biggest week ever in Woolworths’ spreads aisle. Twenty thousand jars flew off shelves in seven days and that’s with constant out-of-stock gaps. Imagine the numbers if they’d actually managed to keep up with demand.

Yep. Woolworths has finally given in to the pistachio mob, officially rolling out Pistachio Papi in over 1,000 stores across Australia this week, with both the smooth and crunchy jars available for just $12. That’s a steal compared to the usual $20+ Shopify hustle.

They say the functional drink space is saturated—but Ārepa just proved there’s still room at the top for a product that delivers more than just hype. This week, co-founder Angus Brown confirmed Ārepa’s signature Brain Drink has held the title of #1 top-selling functional beverage in Woolworths New Zealand’s chilled section for a full 52 weeks and counting.

Consumers don’t just buy products. They buy stories. They buy into values reflecting their own. They buy from brands that “get them.” So, wh

In an exciting development for plant-based dessert lovers, New Zealand-based Lilo is making its debut in the Southeast Queensland, Australia

Full FETA Ahead As NZ's Angel Food DairyFree Cheese Facing Challenges With Aussie Market

Each year around this time in the UK food retailers release more plant-based vegan onto their shelves. This Veganuary has been no exception.