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Pistachio Craze Hits Peak as Aussie-Made ‘Pistachio Papi’ Lands in Woolies Nationwide
Yep. Woolworths has finally given in to the pistachio mob, officially rolling out Pistachio Papi in over 1,000 stores across Australia this week, with both the smooth and crunchy jars available for just $12. That’s a steal compared to the usual $20+ Shopify hustle.
2 min read


Brainstorm to Brainstormer as Ārepa Tops Chilled Charts in New Zealand
They say the functional drink space is saturated—but Ārepa just proved there’s still room at the top for a product that delivers more than just hype. This week, co-founder Angus Brown confirmed Ārepa’s signature Brain Drink has held the title of #1 top-selling functional beverage in Woolworths New Zealand’s chilled section for a full 52 weeks and counting.
2 min read


The Story Sells But Are Woolworths and These Startups Listening?
Consumers don’t just buy products. They buy stories. They buy into values reflecting their own. They buy from brands that “get them.” So, wh
2 min read


NZ's Lilo 'Guilt-Free' Plant-Based Desserts Launch in South Eastern Queensland
In an exciting development for plant-based dessert lovers, New Zealand-based Lilo is making its debut in the Southeast Queensland, Australia
1 min read


Full FETA Ahead As NZ's Angel Food DairyFree Cheese Facing Challenges With Aussie Market
Full FETA Ahead As NZ's Angel Food DairyFree Cheese Facing Challenges With Aussie Market
2 min read


UK Supermarket Chains Push Vegan Products In Response To Customer Demand
Each year around this time in the UK food retailers release more plant-based vegan onto their shelves. This Veganuary has been no exception.
3 min read
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