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Canada’s Fungi Fix as Maia Farms ‘Shred’ Makes Plant Protein Actually Taste Good
Canada’s got a taste for hybrids, but not the meaty kind. Vancouver’s Maia Farms has unveiled The Shred, a next-gen protein that blends oyster mushroom mycelium and Canadian yellow pea protein, promising the chew, flavour, and versatility missing from earlier soy or wheat-based offerings. The startup says it’s using fermentation tech to mimic natural fibre alignment, producing a pull-apart texture that actually feels like food, not filler.
1 min read


Is The EU “Veggie-Burger” Vote an Opportunity?
The EU "veggie burger" vote to restrict meat-style terms like “burger,” “sausage,” and “steak” on plant-based products shows a marked political bias in favour of livestock interests. But it’s not a done deal though as the measure still must survive trilogues, Council approval, and legal vetting.
1 min read


THIS Pastrami Deli Slice Launch
THIS has just lobbed three fresh plant-based products into UK supermarkets, but it’s the pastrami deli slice catching eyes. Forget anaemic slices of soy, this is smoky, chewy, and aimed squarely at the deli shelf where tradition still rules.
1 min read


Tonazzo’s Meat Exit Powers Kioene Plant-Based Brand Rise
Italy’s Gruppo Tonazzo, after 136 years in meat, has gone all-in on plants. The family company closed its butchery operations at the end of 2024 and handed the reins to its Kioene plant-based brand, which has been around since the late 1980s. What was once a sideline has now become the centrepiece with attractive packs of mini burgers made from pumpkin, carrots, eggplant, spinach and kale are carried in Carrefour Italy and millions of households nationwide.
1 min read


Vegan Wellington Lead The Waitrose Early Christmas Parade
Christmas has officially jumped the queue as Waitrose in the UK unwraps its festive range a full four months early, and it’s not the turkey grabbing the spotlight. Instead, the UK grocer is making noise with plant-based centrepieces looking and feeling like the real stars of the table.
1 min read


Sri Lanka’s Miditer Goes Fully Plant-Based at Fine Food Sydney
This South-Asian pioneer is charting a clear departure from Sri Lanka’s traditional commodity-centric exports. Instead, Miditer is leaning into tiered, value-added opportunities—transforming tropical raw material heritage into branded, certified organic, health-forward FMCG ready for global shelves. With certifications like USDA Organic, EU Organic, BRCGS, Kosher, and ISO 22000 backing its supply chain, Miditer is packaging provenance, sustainability, and functionality into a
1 min read
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