NZ’s Wonky Box Takes On Kiwi Supermarket Cartel

Scott Mathias
Oct 17
1 min read

When two corporate giants control 80% of New Zealand’s grocery market (Woolworths & Foodstuffs) , even carrots start looking like currency. Enter Good Groceries by Wonky, the cheeky, pragmatic new move from Wonky Box, already famous for rescuing “ugly” fruit and veg. Now they’re expanding into butcher-quality protein, refillable dry goods, and traceable staples, taking direct aim at the duopoly that’s left Kiwi shoppers paying some of the world’s highest grocery prices.

By pairing fresh produce with locally sourced meat protein and pantry staples, Wonky’s betting on fairness over flash. The concept is simple: fewer middlemen, fair prices for farmers, and a curated weekly shop feeling more like a good deed than a chore. In a market where “specials” rarely mean savings, Wonky is showing what real value, and transparency, looks like.

Supermarkets have had a good run, but Kiwis are ready for competition that’s both ethical and economical. Wonky’s Good Groceries could just be the crack in the cartel’s armour, one veggie box and Good Grocery bundle at a time.

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