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Pistachio Papi Sales Break Woolworths Aussie Records

Source: Pistachio Papi Woolworths record

How does a no-name pistachio upstart outmuscle Nutella, Biscoff and even Vegemite?


Ask Christopher Sarpa, the founder behind Pistachio Papi, who just clocked the biggest week ever in Woolworths’ spreads aisle. Twenty thousand jars flew off shelves in seven days and that’s with constant out-of-stock gaps. Imagine the numbers if they’d actually managed to keep up with demand.


And while Aussies were still licking spoons, the brand’s Quattro Gelato (a 12-week limited run at Coles) vanished in just four. The pistachio moment isn’t just here, it’s smashing records and rewriting the supermarket playbook before our eyes.


This degree of popularity matches that of New Zealand's MOODI Gut Health soda which also reached record sales in the last quarter - outselling legacy brands.



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