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Raw C Coconut Water Outsells Soft Drinks as Pop Looses Its Fizz

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Australians just delivered a reality check to big Soft Drink/Soda. Raw C coconut water sold over 500,000 one-litre bottles in a single week at Woolworths, marking the biggest week ever for coconut water and for the first time, it outsold 1.25-litre PET soft drinks on units. Baseline sales jumped nearly 40%, showing the switch to “healthier hydration” isn’t a fad; it’s the new fixture.


The milestone coincided with the launch of Raw C + Pistachio Papi, a flavour-driven Woolworths exclusive that went viral across social feeds. It didn’t just move units, it re-energised a sleepy category and rewired what “soft drink alternative” really means.


With 25.5% household penetration (up 6 points year-on-year) and category sales growing +32% YOY, coconut water is now the fastest-moving segment in Australian supermarkets. Still water and kombucha had its turn and now it’s hydration with a pulse.



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