All PFN ARTICLES

Demand for matcha, that vibrant, powdered punch of green tea so loved by wellness influencers, oat milk baristas, and TikTok’s Gen Z elite, is skyrocketing so fast that the world's traditional tea farms are quite literally running dry. The Japanese farms producing tencha, the shaded green tea leaves ground into matcha, simply can’t keep up. And it’s not just a social media surge. It’s a full-blown supply chain crisis.

Vegetarian curry isn’t the first thing you expect from a company famous for two-stroke motorbikes and the indestructible Jimny, yet that’s exactly where Suzuki has pointed its latest innovation. What began as a canteen experiment, feeding homesick Indian engineers a taste “just like Mum makes”, has accelerated into a national retail launch - four-pack of shelf stable vegetarian curries selling online for 918 yen (about US $5.70) a pop.

Welcome to Erewhon, Los Angeles’ cathedral of curated wellness, where celery juice is religion and the home of a single $20 strawberry. Yes, one strawberry. Not dipped in gold, not encrusted with edible diamonds, just a very red, very round, very Japanese strawberry, padded in plastic and treated like it’s on loan from the Louvre.

In a development, part science fiction, part Sunday dinner, Japanese scientists have just unveiled the world’s largest lab-grown chicken nugget with veins. Yes, you read that right. The nugget, grown in a lab using a simulated circulatory system of hollow fibres, marks a huge leap forward in the cultivated meat race. But before you fire up the air fryer, no it’s not edible yet.

Portugal-based Kiwi startup Nutrition from Water™ (NXW)  - founded by New Zealander Alex Worker - has just signed a deal with Nissei Kyoeki, one of Japan’s long-standing protein import royalty. Together, they’re launching NXW's Marine Whey, a next-gen protein brewed not from cows, but from the sea. Yep, it's protein. From water.

While Australians are heading to Japan for the cherry blossoms and powdery slopes, their avocados are making their own mark right on the pla

On the eve of submissions closing for New Zealand’s Gene Technology Bill, a powerful consumer voice from Japan has weighed in and they’re no

The Japanese government has made a bold appeal to its citizens to eat more vegetables. But as food prices soar, this well-intentioned advice

In a country known for its love of sushi, wagyu beef, and a culinary culture steeped in seafood, FamilyMart’s bold foray into plant-based fo

In the changing landscape of alternative proteins, Japan is marking its territory through innovative enterprises and supportive government p

In an innovative and quirky move to tackle Japan's high salt intake, multi-faceted food company, Kirin Holdings , has launched the Electric

In a yet another giant step forward for sustainable seafood, Forsea Foods has unveiled its cell-cultivated eel, hosting its first official t