top of page
All PFN ARTICLES
Search
Israeli-based Redefine Meat Lobs into ASDA’s Freezers
And there it is, another line between “NextGen Food” and “everyday grocery” blurred beyond recognition. Israeli alt-meat innovator Redefine Meat has officially landed its bio-printed “New-Meat” range inside ASDA UK, pitching itself not as a vegan option, but as an upgrade to real meat. Seven products, from Pulled Beef and Lamb Kofta Mix to Flank Steak, are rolling into freezer chests nationwide.
1 min read
Redefine Meat Marches Into Europe’s Largest Military Garrison
When Europe’s biggest army base, Catterick Garrison in the UK (13,000 enlisted soldiers) puts Redefine Meat's bioprinted meat on the lunch menu, you know the rules of protein are changing.
1 min read
Redefine Meat Fires Up the British Summer BBQ
Something unusual happened on UK's Ocado this August. Redefine Meat, the Israeli alt-meat brand built on chef-grade cred, surged +248% in searches week-on-week. That’s not just a blip in a vegan niche, that’s a mainstream summer signal. The reason? It was BBQ season in the UK, and shoppers wanted burgers and koftas looking, cooking, and searing like the real thing, but without the cow.
1 min read
Redefine 2.0? New-Meat Gets a Meaty Makeover
Just when you thought “plant-based” had peaked, Redefine Meat has quietly dropped a second-gen bombshell across European chillers in the form of a newly engineered New-Meat range with less fat, more protein, and a squeaky clean Nutri-Score.
2 min read
Blind Tasting Shocker as Redefine’s Plant-Based Burger Beats the Meat Benchmark
Redefine's Plant-Based Burger just bagged the TASTY Award from NECTAR, proving once and for all that plant-based burgers aren’t just playing
1 min read
Redefine Meat Unveils Festive Plant-Based Delights for Christmas 2024
As UK supermarkets roll out their Christmas fare, Redefine Meat is shaking things up with an exciting selection of plant-based dishes design
1 min read
Redefine Meat Positions to Transform the Plant-Based Market in Australia and New Zealand
Redefine Meat is at a thrilling juncture. We see immense opportunities ahead and are strategically pacing our market entries to ensure we ut
2 min read
How Plant-Based Meat Companies Are Winning Over Everybody with Delicious Recipes
As the global food revolution gathers momentum, plant-based meat companies are not just competing on taste and texture, they're enticing con
2 min read
Redefine Meat's 3D Printed Flank Steak Impresses on MasterChef Italy
In an publicity coup of 'extraordinary culinary proportions', Israeli based, Redefine Meat's plant-based 3D printed flank steak made a stunn
2 min read
Redefine Meat Spreads Its EU Wings With A Launch Into The UK & Netherlands Veganuary
With over 650 restaurants joining Veganuary to serve Redefine Meat products, the company is also expanding its presence in the food service
2 min read
PETA UK’s Top Vegan Food Products of 2023
PETA UK has announced its top vegan food products for 2023, celebrating the best in plant-based innovation and taste.
2 min read
Redefine Meat Expands Plant-Based Meat Range Into Switzerland Thanks To A Butch Bunny
The European new-meat revolution has gained incredible momentum, with over 4,000 European foodservice outlets now serving Redefine's plant-
2 min read
bottom of page