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In what looks like a stroke of PR genius, cultivated meat just had its MrBeast moment, and it didn’t arrive via policy, panels, or press releases, it landed through culture. YouTube heavyweight Jimmy Donaldson aka. MrBeast visits UPSIDE Foods and is walked through how cultivated chicken is actually made. No theatrics. No sci-fi panic. Just cells, bioreactors, and a process that looks more like brewing than “lab meat”.

FoodTech in 2026 isn’t about who has the wildest idea, it’s about who actually shows up in food people eat. After years of hype, pullbacks and painful reality checks, a new class of companies is quietly moving ahead by doing something radical - making workable ingredients, scale, and slot into everyday products without asking consumers to change their habits.

Three startups have been crowned winners of the inaugural Bezos Centre for Sustainable Protein @ NUS × Enterprise Singapore “Sustainable Protein Startup Competition” at the Asia‑Pacific Agri‑Food Innovation Summit 2025 in Singapore. Each of the winners, cultivated meat startup, Magic Valley from Melbourne , Fermeate a photomolecular fermentation startup based in California and Terra Bioindustries from Toronto, Canada and involved in up-cycling agro-industrial by-products, wil