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Shoppers are calling it “heaven on Oxford Street,” TikTok is drowning in foodie walkthroughs, and the cafe has been dragged from the back to the front of the house all because convenience sells.

The verdict - those who ate the most butter faced a 15% higher risk of dying, while those reaching for plant-oils like olive, canola, or soy oils enjoyed a 16% lower risk. So simply swapping one tablespoon of butter for plant-based oils a day cut overall and cancer-related mortality by 17%.