New Air India Menu Quietly Puts Plant-Based on Global Display
Air India just pulled a move most airlines keep avoiding. by making plant-based the norm, not novel. Forget the token vegan meal baked in 1992, this is a full cabin rollout of vegan, gluten-free, allergen-friendly and low-oil dishes designed to feel like real food rather than “special meal” purgatory. Khichdi, stuffed paranthas, curated veg mains, it’s the first time an old-school flag carrier has presented plant-based eating as part of modern Indian aviation rather than a fr
1 day ago1 min read
Veganburger vs Vegaworst Funny How EU Consumers Know The Difference
Let’s call it like it is, when almost 21,000 Dutch consumers were asked whether terms like vegaworst or veganburger were confusing, a thumping 96% knew exactly what they meant. That alone pulls the rug out from under claims EU shoppers can’t tell a plant-based sausage from an animal one. The data couldn’t be clearer, consumers aren’t confused, regulators are.
2 days ago1 min read
Atlantic Fish Co & the Nordic Seafood Bet
Here’s the strange but fascinating twist in the seafood universe right now: Atlantic Fish Co, a U.S. start-up growing fish fillets from real fish cells, is suddenly finding itself buoyed by an unexpected current from the North, Norway. Scandinavia, already one of the planet’s largest producers of wild-caught and farmed fish, is now plugging capital into the next frontier: cultivated seafood.
3 days ago1 min read
Pee Protein. Where No Hu-Man Has Gone Before.
Strap in: the European Space Agency (ESA) has just signed a deal with Finnish startup Solar Foods to test a protein powder made from microbes, air, electricity and urea (yes, that urea, found in urine) aboard the International Space Station; giving a whole new meaning to pee protein!!
4 days ago1 min read
Veggie Tea Drinks Go Savoury Trend
Veggie tea drinks have moved from niche novelty to legitimate new category, led by brands like Millie’s Sipping Broth in the US, essentially broth in a tea bag and GOBBi, which positions itself as a savoury “energy tea” with tomato, mushroom and miso profiles. Add in the OGs like Numi’s early “Savory Tea” lineup, plus celery-ginger and herbal-vegetable hybrids across Asia, and the signal is clear: warm, vegetable-forward teas are becoming a recognised hot-drink ritual.
4 days ago1 min read
Murni Gives Aussie Plant-Based a Reset via Alejandro Cancino
Alejandro Cancino (ex Fenn Foods and The Aussie Plant-Based Co) has always been one of the few operators who shaped its rise with real integrity. While others chased supermarket space at any cost, he obsessed over renewable energy, responsible packaging, and carbon-neutral production, often putting principle ahead of profit. Now, after stepping back and spending time in Indonesia, he’s returned with something feeling far closer to his food philosophy: Murni, and a clean, shel
5 days ago1 min read
Global Pistachio Demand Set To Double
Global pistachio demand isn’t just growing, it’s ballooning into a full-blown indicator of how consumers are shifting their diets. When a category leaps from US$7.9bn (2023) to a projected US$16.1bn by 2032, you’re looking at more than a nut trend; you’re looking at a behaviour shift. Pistachios hit the sweet spot in '24 and '25 for being plant-based, nutrient-dense, fibre-loaded, and snackable in a way almonds never quite managed.
5 days ago1 min read
Crafty Counter Just Got Craftier - Protein Buns
Plant-based egg innovator, Crafty Counter’s new Protein Buns are the kind of functional convenience foods consumers are absolutely primed for - soft, gluten-free, microwave-ready, and stuffed with a hemp-based “egg” scramble packing 40% more protein per gram than a real egg. In a protein-obsessed food economy, this is the kind of micro-innovation that creates its own demand curve.
7 days ago1 min read
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