Japan’s “Egg of the Sun” Mangoes Go For $4000

Scott Mathias
Sep 25
1 min read

Japan has perfected the art of turning fruit into treasure. The Miyazaki-grown Taiyō no Tamago mango known as "Egg of the Sun", is ruby red, sugar-loaded, and flawless, is a status symbol that routinely sells for thousands at auction during the early summer. These aren’t just mangoes; they’re objects of desire, cultivated with almost surgical precision under glass, bathed in sunlight reflected by mirrors, and handled like Fabergé eggs. The price? A cool $4,000 a pair at season’s peak.

But it makes you wonder what old Muzza from Bowen in Australia's Far North Queensland would say; the bloke whose backyard mango tree drops Kensington Prides on the lawn every summer. While Aussies and Kiwis are happy with a tray for Christmas, the Japanese have turned mangoes into a luxury gifting ritual, packaged in velvet boxes, exchanged like jewellery.

For ANZ growers and exporters, the question is whether we’re underselling our own bounty. Could premium fruit gifting be the next export play, or are we too laid back to put a bow on a mango?

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