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NEW ZEALAND PEACHES CRISIS -NEW OPPORTUNITY

NZ Peaches opportunity visual media

Wattie’s Heinz may be walking away from New Zealand peaches, Hawke’s Bay peaches, but growers don’t have to.


Global dried fruit is powering past USD 16 billion, with dried peach commanding anywhere from USD 9 to USD 22 a kilo and peach powders climbing into the USD 30s. Factor in the water math that has one tonne of fresh fruit netting ~129 kg soft-dried slices or ~113 kg of clean peach powder and suddenly surplus fruit looks more like premium inventory.


New Zealand currently sells 96% of its peach value domestically, leaving export margins untapped. By diverting even 10–25% of the annual crop into dried and powdered formats, growers could unlock multi-million NZD gains while cutting food loss. It’s the sort of movement that doesn’t just save orchards from contract cuts, it puts them on the shelf in high-value categories like smoothies, supplements, and snack packs.


It’s an opportunity written all over every peach tree still standing in Central Otago and Hawke’s Bay. The canning line may be shutting down, but could dehydration be the answer using a Co-op concept branding approach - OOROGOLD FARMS ?



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