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CJ's Expands K-Food in Oceania


K-Food expands into Oceania Visual media

K-food is moving from curiosity to convenience aisle in Australia. South Korea's CJ Bibigo’s frozen gimbap rolls are in Woolworths, and now rubbing shoulders with sushi packs and frozen dumplings. But CJ's isn’t stopping there as mandu dumplings, kimchi, rice balls, corn dogs and even frozen Korean meals are all hitting Australian freezers. Local manufacturing is appears to be the answer. “Made in Australia” mandu (dumplings) went to #1 in Woolworths within seven months, proving the formula works.


The scale is hard to ignore. With products now in more than 3,300 outlets across Australia and New Zealand, CJFoods has crossed over from niche to mainstream. The freezer aisle has become the proving ground for how far K-food can go in reshaping everyday eating.



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