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Food Majors Miss the Plant-Based Proteins Moment

Food Majors Miss the Plant-Protein Moment visual media slide

Global food manufacturers and retailers are leaving money on the table in plant-based proteins, slowing category growth and exposing supply chains to avoidable risk, according to a new investor-backed analysis. The report finds most big players still treat plant-based as a side aisle, not a profit engine, which weakens resilience by over-relying on animal protein.


Why does this matter now? Because $11.5 trillion in investors (FAIRR coalition) just told Nestlé, Danone, Kraft Heinz, Amazon, Carrefour, Walmart & co to set hard plant-protein sales targets, pointing to examples like Ahold Delhaize’s 50% plant-protein goal in Europe by 2030. Translation: finance wants less talk, more measurable shifts in the protein mix. Reuters covered this directly.


And the market case is strengthening: pricing is tipping (in Germany, half of the 12 plant-based categories are now cheaper than animal equivalents), yet only a minority of companies have credible health strategies or nutrition expertise at board level. If you can’t match price, taste and governance, you’ll miss the next demand wave.



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