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ALDI £1.99 Plant-Based Play Rewrites the Veganuary Rulebook

ALDI £1.99 Plant-Based Play Rewrites the Veganuary Rulebook visual media slide

ALDI UK is quietly doing what many plant-based brands keep promising but have not yet delivered: making meat-free eating genuinely affordable. Just ahead of Veganuary, the UK grocer has expanded its Plant Menu private-label range with a Vegetable Burger, Vegetable Popcorn Bites and No Chicken Pieces, all landing at £1.99 and hitting shelves from 30 December 2025. No premium pricing. No virtue tax. Just plant-based food priced like everyday food.


What makes this move interesting isn’t novelty, it’s normalisation. These products aren’t pitched as niche “alternatives”; they’re positioned as familiar staples, priced to compete directly with conventional meat. Add in new continental-style cheese alternatives like Greek Style, Not’zarella and Italian Style Grated and ALDI is signalling plant-based isn’t just for burgers and bowls anymore. It’s for pizza nights, snack plates and budget charcuterie boards too.


In a category struggling with price resistance and consumer fatigue, ALDI’s strategy is refreshingly blunt, if plant-based is cheaper, people will try it. And if it tastes decent, they’ll buy it again. This isn’t about converting everyone to veganism. It’s about quietly nudging flexitarians and cost-conscious shoppers, one trolley item at a time.


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