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Molly Ally isn’t just another plant-based ice-cream brand, it’s the proof point Asia has been waiting for. Thai start-up's cracked the code by designing ice cream around a truth most global brands ignore: Asia is overwhelmingly lactose intolerant, and traditional dairy desserts simply don’t love Asian bodies back. Molly Ally’s success comes from treating this pain point not as a limitation but as a creative brief.

UK-based One Planet Pizza just did what many ANZ plant-based brands haven’t yet dared: they launched into Southeast Asia, starting with 60 Tops stores in Thailand. The country’s plant-based food market is already worth over £1 billion, and with more than 75 percent of the population lactose intolerant, this move feels almost surgically smart.

Swees Plant Based Foods, the Thai maker of the country’s first vegan cheese, has rolled out a new line called CleanBean. Think Beev Steaklets and Chick*n Bites, designed to fry, grill, or simmer in a green curry without a label full of additives.