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UK-based One Planet Pizza just did what many ANZ plant-based brands haven’t yet dared: they launched into Southeast Asia, starting with 60 Tops stores in Thailand. The country’s plant-based food market is already worth over £1 billion, and with more than 75 percent of the population lactose intolerant, this move feels almost surgically smart.

Swees Plant Based Foods, the Thai maker of the country’s first vegan cheese, has rolled out a new line called CleanBean. Think Beev Steaklets and Chick*n Bites, designed to fry, grill, or simmer in a green curry without a label full of additives.