All PFN ARTICLES

New Zealand’s best-selling oat milk brand, Boring, is about to infiltrate Aussie fridges, whether you like it or not. The green-and-white bottles of this unapologetically minimalist milk-alternative are now hitting 95% of Woolworths supermarkets across Australia, marking a serious cross-Tasman power play in the premium plant milk wars.

Let’s be honest. The world doesn’t need another fake meat burger. But what if your next sausage roll was plant-based, gluten-free, and didn’t taste like punishment? That’s the delicious gamble The Why Meat Company is running with and investors are lining up like it’s a Friday night footy pie run.

We don’t usually interrupt your news feed for product launches alone, but this one made us stop in our tofu tracks. Because frankly, it looks like salmon. It plates like salmon. And by the look of these shots, it might just out-fish salmon - OSHI's Plant-Based Salmon.

Let’s call it what it is - a 200-page “we told you so” from Washington. The MAHA Report, has dropped with Robert F. Kennedy Jr. at the helm, lays out what anyone with half a lunchbox already knew and this is, America’s kids are sick, and ultra-processed food is a huge part of the problem. 70% of children’s daily calories now come from UPFs. Chronic illness is up.

Most alternative proteins still want you to believe you're biting into a cow. But let’s be honest: consumers are tired of being fooled, and food developers are tired of wrestling with products that fall apart in a frying pan. Enter Maia Farms, a Canadian biotech outfit serving up function over fiction with a next-gen APT (A Protein Thing) not needing to pretend.

Confession time - this writer is a full-blown plant-based pie tragic. My kryptonite? A properly spicy vegan butter chicken pie from the BP servo and with a flaky crust and just enough ooze to stain my polo. So when news dropped UK vegan pie hustlers Magpye had released a Roast Chick’n Dinner Pie, I knew we were witnessing something sacred.

Greek yogurt giant Chobani has just acquired plant-based meal delivery brand Daily Harvest in a move that’s less about dairy and more about daypart domination. Industry whispers put the deal at around USD $600 million, a figure showing Chobani is serious about owning more than just your morning yogurt ritual.

Germany’s Veganz has signed a deal with Illinois-based Jindilli Beverages, the people behind milkadamia, to bring its proprietary Mililk system to North America and the Australia–New Zealand (ANZ) region. That’s right, concentrated plant milk is getting its moment, and the duopoly of almond and oat might be about to get shaken, not stirred.

The UK just hit launch on one of the boldest moves in plant-based yet - Meat-Free Made Easy. With over 40 brands on board, from Beyond Meat to Compass Group, the campaign aims to shift everyday eating habits through simple swaps, practical messaging, and collective muscle. Now, Australia and New Zealand might be next.

The Forbes Asia 30 Under-30s list just dropped, and guess what? The future of food, fibre, and function has a Southern Hemisphere accent. New Zealand and Australia aren’t just keeping up, they’re quietly producing some of the most exciting young founders on the planet. Not influencers. Not crypto bros. Actual scientists. Actual biotech founders. Actual climate-smart inventors.

Enter Shake Your Plants - SYP, the surprisingly cool plant-based drink powder brand turning hydration into a functional, flavourful ritual. Started by two fed-up friends in Dubai, SYP is what happens when kombucha, herbal know-how, and next-gen sustainability have a very dry, very hot baby.

Here’s a sentence we haven’t said in years: New Zealand just made a smart, future-focused science move. And it could actually pay off with huge bioeconomy returns.