Australia’s Getting Boring as New Zealand’s Favourite Oat Milk Lands in Woolies

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New Zealand’s best-selling oat milk brand, Boring, is about to infiltrate Aussie fridges, whether you like it or not. The green-and-white bottles of this unapologetically minimalist milk-alternative are now hitting 95% of Woolworths supermarkets across Australia, marking a serious cross-Tasman power play in the premium plant milk wars.

Both the Original and Barista versions of Boring Oat Milk will be available in 953 Woolworths stores, alongside 80 Woolworths Metro spots, meaning it’s virtually impossible to avoid. And maybe that’s the point.

Source: Boring Oat Milk - New Zealand

Founder Morgan Maw, the brains behind this so-called “boring” beverage, isn’t in the mood for flash or fluff. “We’ve always believed in doing the boring stuff well,” she says. That means local sourcing, low emissions, and no compromise, a direct challenge to every offshore oat drink parading as ‘premium’.

Let’s be clear: this isn’t your average alt-milk. Boring is the first oat milk produced in New Zealand, using homegrown oats from Otago and Southland, then crafted into a creamy consistency at Apollo Foods’ Hawke’s Bay plant. Yes, the same Apollo behind Picky Juice and The Apple Press.

Now the Aussies are catching on. And who can blame them? As the alt.dairy clock ticks, the move to sustainable, carbon-conscious dairy alternatives is no longer a trend, it’s a necessity. Oats grown in New Zealand reportedly emit 93% less CO₂ than dairy and require 70% less land.

But don’t be fooled by the name. Boring’s growth is anything but dull. Since launching in 2021, the brand has captured 31% of New Zealand’s oat milk market and 12.4% of the total plant milk category. Last year they cracked the Vietnam market, and Asia-Pacific is clearly next on the itinerary.

As Morgan Maw puts it, “Australia’s getting Boring too.” But let’s be honest, given the beige milk aisle options, a little Boring might be exactly what it needs.

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