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“We Matched the Meat. So Why Didn’t They Come?” Andre Menezes Calls Time on Plant-Based Fairytales
Speaking at Bridge2Food Europe in The Hague, TiNDLE Foods co-founder and former CEO, Andre Menezes didn’t just suggest a rethink. He 'key-noted' the event by detonating a few myths that have quietly haunted the plant-based alt-protein industry since its 2019 peak.
2 min read


$325 Billion Reasons the Global Alternative Protein Paradigm Has Already Shifted
According to a fresh forecast from InsightAce Analytic, the global alternative protein sector is set to explode from US$63 billion in 2025 to over US$325 billion by 2034. Yes, you read that right. That’s a fivefold growth curve in under a decade. If you were waiting for proof this protein change is real, this is it, fully plated, seasoned, and served.
2 min read


Another Pea Protein? Think Again. This One Might Actually Matter.
Just when you thought the pea protein parade couldn’t possibly squeeze in another float, along comes Vertis PB Pea and this one’s not just waving from the sidelines. Meala FoodTech, a spunky Israeli startup with a biotech brain and clean-label conscience, has teamed up with global ingredient giant dsm-firmenich to drop a new texturising bombshell on the European plant-based scene. And surprisingly, it’s not just another dusty sack of pea flour trying to pass itself off as pr
2 min read


Say My Name & Why Calling Your Alt-Protein Product the Wrong Thing Could Kill It Stone Cold
Let’s cut to the chase, naming your product in the alt-protein sector isn’t a branding decision, it’s a survival strategy. Get it right, and you’re dinner-table royalty. Get it wrong, and you’re just another cardboard-textured meat clone haunting the bottom shelf.
3 min read


TurtleTree Scores FDA Nod for Fermented Lactoferrin – The Dairy Defence Protein Goes Animal-Free
Singapore-based TurtleTree has officially secured regulatory approval in the United States for LF+, its precision-fermented version of lactoferrin, a dairy-derived protein with cult status in the wellness scene for its immune-boosting, gut-balancing, inflammation-smashing abilities.
1 min read


Why Maia Farms Mycelium-Based APT Is the Ingredient Your Food Already Wants
Most alternative proteins still want you to believe you're biting into a cow. But let’s be honest: consumers are tired of being fooled, and food developers are tired of wrestling with products that fall apart in a frying pan. Enter Maia Farms, a Canadian biotech outfit serving up function over fiction with a next-gen APT (A Protein Thing) not needing to pretend.
2 min read


Meat-Free Made Easy - ANZ Could Be Next ?
The UK just hit launch on one of the boldest moves in plant-based yet - Meat-Free Made Easy. With over 40 brands on board, from Beyond Meat to Compass Group, the campaign aims to shift everyday eating habits through simple swaps, practical messaging, and collective muscle. Now, Australia and New Zealand might be next.
2 min read


From Cell Lines to Bottom Lines as Opo Bio Lands Epic Backing
New Zealand’s next-gen meat future just scored a power-up and this time, it’s women calling the shots. Auckland-based biotech startup Opo Bio, founded by Forbes 30 Under 30 2024 honouree Olivia Ogilvie and University of Auckland scientist Laura Domigan, has secured funding from Epic Angels, Asia Pacific’s largest female-only angel investor collective.
2 min read


New Zealand Finally Wakes Up to Science and the Bioeconomy is About to Boom
Here’s a sentence we haven’t said in years: New Zealand just made a smart, future-focused science move. And it could actually pay off with huge bioeconomy returns.
2 min read


Daisy Lab’s Lactoferrin Breakthrough is New Zealand’s Precision Moo-ment
What if New Zealand could out-milk the cow without a single udder in sight? That’s the promise Daisy Lab's just dropped, successfully pumping out multiple grams per litre of bioidentical bovine lactoferrin using nothing but yeast and a bit of fermentation finesse.
2 min read


New Zealand’s Fonterra Backs Brewed Dairy with Vivici US Debut
Fonterra, New Zealand’s dairy colossus and global cream-of-the-crop exporter, has just made its most serious move yet into the future of milk, without the cow. Its startup investment Vivici, a precision fermentation outfit co-founded with Dutch dsm-firmenich, has launched into the US market, bringing with it a cow-free version of whey protein looking, functioning, and tasting just like the original - except it’s brewed.
2 min read


Dubai’s Shawarma Makes The SWITCH and Locals Are Eating It Up
Did you know that the humble shawarma, the Middle East’s undisputed king of street food, is getting a plant-based makeover in Dubai? No, this isn’t some hipster café gimmick. It’s coming from Malak Al Tawouk, one of the region’s most beloved Lebanese fast food chains, in collaboration with local plant-based disruptors Switch Foods.
2 min read
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