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CowFree Milk and Cheese Hits Supermarkets

CowFree Dairy Visual Media

It’s finally here - CowFree milk and cheese, real dairy, zero cows. Israeli based, Strauss Group and Imagindairy have pulled off what was unthinkable a decade ago - supermarket-ready milk and cheese made by precision fermentation technology, not udders. Microbes like Aspergillus oryzae now crank out whey protein 100% nutritionally identical to the cow version.


For consumers, this means the full dairy experience without the baggage and same taste, same amino acid profile, but no lactose, no cholesterol, and none of the hormones that come with cow-derived dairy. In other words, the milk you grew up with, just without the cow.

Israel has already cleared the regulatory hurdles, so shoppers there will see CowFree milk cartons and cheese blocks on shelves. The rest of the world will be watching closely and if the price and perception are right, conventional dairy finds itself with a serious new competitor.


New Zealand, Ireland and Australian dairy producers will be watching closely.



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