All PFN ARTICLES

For decades, the meat industry framed alternative proteins as fringe, fake, or faddish. Now, as MEAT the book prepares to land as a top-ten Spring 2026 science release, that narrative is quietly collapsing. Written by Bruce Friedrich, Founder of GFI - Good Food Institute, the book doesn’t argue against meat consumption at all, it argues the method of producing meat is obsolete. And crucially, many of the world’s largest meat companies agree.

Japan has done it again. Not with sushi, not with matcha, but with ramen that quietly rewrites what comfort food can be. Towzen, a cult vegan ramen institution born in Kyoto, has landed in Sydney’s CBD, and the queues are doing the talking. On Kent Street, inside a 140-year-old heritage building, diners line up in the heat for bowls of soy-milk ramen that feel both deeply Japanese and unexpectedly modern.

Beleaguered Beyond Meat is no longer just trying to fix dinner with its plant-based meat, it’s coming for your drink can. The company has launched Beyond Immerse, a sparkling functional beverage line full of plant protein, fibre, antioxidants and electrolytes, positioning it as a lighter alternative to heavy protein shakes. Three flavours, two protein tiers (10g and 20g), and a limited-run release via the Beyond Test Kitchen from January 15. On the surface, it looks like inno

High-protein bread isn’t new. But high-protein bread that actually behaves like bread? That’s a different story. US based, Protein Chef’s Double Protein Bread isn’t chasing macros with bolt-on protein powders, whether from animal dairy or even next-gen precision-fermented whey. It’s quietly rewriting the rules of baking itself: two regular slices delivering 12g of protein without the dense crumb, odd textures, or “functional food” aftertaste usually defining these sorts of pr

The new U.S. Dietary Guidelines just out have done something almost unthinkable in the post-2019 food wars as they’ve re-centred red meat, dairy, eggs, poultry and seafood as primary protein sources, while quietly sliding plant-based proteins further down the nutritional hierarchy. Not banned. Not dismissed. But no longer treated as nutritionally equivalent. That alone tells you something fundamental has shifted.

Meat isn’t being replaced, it’s being re-engineered, and New Zealand is now part of that shift. Across food science, a new logic is taking hold, the future of protein isn’t “meat versus alternatives,” it’s meat plus. Hybrid protein , a blending of animal protein with algae, yeast, plants, or fermentation-derived biomass, is emerging as the most commercially realistic path to better nutrition, lower environmental load, and preserved taste. This isn’t a food trend. It’s a re

FoodTech in 2026 isn’t about who has the wildest idea, it’s about who actually shows up in food people eat. After years of hype, pullbacks and painful reality checks, a new class of companies is quietly moving ahead by doing something radical - making workable ingredients, scale, and slot into everyday products without asking consumers to change their habits.

Food waste has officially entered its protein era. Researchers publishing in the Journal of Agricultural and Food Chemistry have shown that fungal mycelium grown on carrot side streams doesn’t just tick sustainability boxes and it actually tastes better than conventional plant-based proteins when turned into vegan burgers and sausages.

Eggs are quietly becoming optional in South Island bakeries. Foodstuffs South Island, NZ is trialling Leaf Rubisco Protein as an egg replacement across more than 200 New World, PAK’nSAVE and Four Square stores, marking the first major retail test for the Canterbury-based ingredient maker Leaft Foods. Cakes, muffins and fresh bakery staples are the proving ground, exactly where eggs normally do the heavy lifting on structure, binding and lift.

Australia is ending 2025 in full identity-rebuild mode, and food is the battlefield. According to new social and search data from Pureprofile and Quilt.AI, Australian consumers are loudly declaring the future belongs to them, their producers, their ingredients, their provenance lanes, with 81% of trending sentiment fixated on "Australian-made" goods and the cultural comfort of eating from their own backyard.

Italy has its UNESCO cuisine moment, but Japan just slid in with something arguably more disruptive in the form of a dessert made from air. Ajinomoto’s conscious brand Atlr.72 has officially launched Mochelie, a mochi-filled almond tart powered by Solein, the world’s first commercial “protein from air.” It's just hit Singapore shelves in three flavours, and yes, it’s still a pastry, with a carbon footprint reading more like a rounding error.

The global protein drink market is exploding again, not because people are suddenly bodybuilding in their lunch breaks, but because everyday consumers are chasing quick nutrition without the “gym bro” baggage. According to new industry data, the market already sits at US $32 billion and is barrelling toward US $76.5 billion by 2032, powered by wellness culture, plant-based swaps, and the growing obsession with “clean-label energy in a bottle.”