Brevel Enters the Chlorella Market With Purallis

So here’s the twist you didn’t see coming: chlorella just got an upgrade, and it didn’t come from the usual pond-grown suspects. Israeli innovator Brevel has quietly slipped into the microalgae game with Purallis, a lab-lit, illuminated-fermentation chlorella not behaving like the swampy, iron-heavy stuff the category has been stuck with for decades. This isn’t algae as we know it - it’s algae with precision-engineering swagger.

Consumers want purity, brands want consistency, and regulators want fewer surprises. Brevel goes straight for all three. Every batch is identical. No seasons, no contaminants, no nutrient roulette. And here’s the clever bit: they’ve figured out how to dial nutrients up or down, including ultra-low iron, which means formulators can actually use meaningful amounts of chlorella without blowing intake limits. That’s a direct hit on the biggest technical barrier in the category.

What we’re really seeing is the start of “designer microalgae”, a clear shift from harvesting whatever nature spits out to growing purpose-built ingredients in sterile closed systems. For plant-based, functional, and nutrition-forward brands, this is the moment chlorella stops being a compromise and starts being a controllable tool. The algae renaissance is happening, and Brevel just opened a new chapter.

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