All PFN ARTICLES

Let’s be honest. The world doesn’t need another fake meat burger. But what if your next sausage roll was plant-based, gluten-free, and didn’t taste like punishment? That’s the delicious gamble The Why Meat Company is running with and investors are lining up like it’s a Friday night footy pie run.

Where’s the rice in Japan ? That’s the question millions are asking as rice vanishes from supermarket shelves, prices spike to record highs, and consumers confront a staple food shortage few saw coming. Japan’s sticky situation is more than a supply chain hiccup, it’s a glaring reminder of why future food visioning is no longer optional.

We don’t usually interrupt your news feed for product launches alone, but this one made us stop in our tofu tracks. Because frankly, it looks like salmon. It plates like salmon. And by the look of these shots, it might just out-fish salmon - OSHI's Plant-Based Salmon.

Let’s call it what it is - a 200-page “we told you so” from Washington. The MAHA Report, has dropped with Robert F. Kennedy Jr. at the helm, lays out what anyone with half a lunchbox already knew and this is, America’s kids are sick, and ultra-processed food is a huge part of the problem. 70% of children’s daily calories now come from UPFs. Chronic illness is up.

Most alternative proteins still want you to believe you're biting into a cow. But let’s be honest: consumers are tired of being fooled, and food developers are tired of wrestling with products that fall apart in a frying pan. Enter Maia Farms, a Canadian biotech outfit serving up function over fiction with a next-gen APT (A Protein Thing) not needing to pretend.

New Zealand powerhouse brand, Zespri has just clocked over NZ$5 billion in global kiwifruit sales for the 2024/25 season, sending 220.9 million trays into markets from Seoul to Seattle. Growers are banking record returns, shareholders are celebrating, and the marketing team can finally tick off that 10-year sales target set back in 2015.

Confession time - this writer is a full-blown plant-based pie tragic. My kryptonite? A properly spicy vegan butter chicken pie from the BP servo and with a flaky crust and just enough ooze to stain my polo. So when news dropped UK vegan pie hustlers Magpye had released a Roast Chick’n Dinner Pie, I knew we were witnessing something sacred.

Greek yogurt giant Chobani has just acquired plant-based meal delivery brand Daily Harvest in a move that’s less about dairy and more about daypart domination. Industry whispers put the deal at around USD $600 million, a figure showing Chobani is serious about owning more than just your morning yogurt ritual.

Germany’s Veganz has signed a deal with Illinois-based Jindilli Beverages, the people behind milkadamia, to bring its proprietary Mililk system to North America and the Australia–New Zealand (ANZ) region. That’s right, concentrated plant milk is getting its moment, and the duopoly of almond and oat might be about to get shaken, not stirred.

The UK just hit launch on one of the boldest moves in plant-based yet - Meat-Free Made Easy. With over 40 brands on board, from Beyond Meat to Compass Group, the campaign aims to shift everyday eating habits through simple swaps, practical messaging, and collective muscle. Now, Australia and New Zealand might be next.

Earlier this year, a Dubai chocolate sensation stuffed with pistachio, yes, that one, shot to fame on social media. Creamy, crunchy, and algorithmically perfect, Fix Dessert Chocolatier’s “Can’t Get Knafeh of It” racked up over tens of thousands TikTok views, inspired zillions of remakes, and turned pistachio-laced indulgence into a global craving.

New Zealand’s next-gen meat future just scored a power-up and this time, it’s women calling the shots. Auckland-based biotech startup Opo Bio, founded by Forbes 30 Under 30 2024 honouree Olivia Ogilvie and University of Auckland scientist Laura Domigan, has secured funding from Epic Angels, Asia Pacific’s largest female-only angel investor collective.