All PFN ARTICLES

Australian based, Fable’s hybrid meat gamble as shiitake beef lands in the belly of the beast. In a bold move that’s raising eyebrows across the future food landscape, Fable Food Co has crossed the plant-animal line with its new shiitake-infused beef range, now launched through Central Market in Texas, the beef capital of the United States.

Australia’s mushroom meat darling Fable Food Co. has scored another big win in the fast-casual space. Its smoky, rich pulled shiitake has just landed in Zambrero’s Signature Burrito, rolled out across nearly 300 restaurants nationwide. Paired with the chain’s limited-time Truffelo Sauce, the burrito is loaded with mushrooms, veggies, corn, pepitas, and serious flavour.

Let’s cut to the chase, naming your product in the alt-protein sector isn’t a branding decision, it’s a survival strategy. Get it right, and you’re dinner-table royalty. Get it wrong, and you’re just another cardboard-textured meat clone haunting the bottom shelf.

In response to overwhelming customer demand, Fable Food Co.'s pulled shiitake mushroom is back on the menu at Guzman y Gomez, now available