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Aussie Fable Food Co. Mushrooms Go Mainstream in Mexican QSR

Fable Food Co Zambrero Visula Media

Australia’s mushroom meat darling Fable Food Co. has scored another big win in the fast-casual space. Its smoky, rich pulled shiitake has just landed in Zambrero’s Signature Burrito, rolled out across nearly 300 restaurants nationwide. Paired with the chain’s limited-time Truffelo Sauce, the burrito is loaded with mushrooms, veggies, corn, pepitas, and serious flavour.


This comes hot on the heels of Guzman y Gomez reintroducing Fable’s pulled mushrooms across its ~186 outlets earlier this year after “overwhelming demand.” Together, the two biggest Mexican chains in Australia are now serving mushrooms as a mainstream meat alternative proving consumers don’t just want “fake meat,” they want bold, tasty, plant-forward flavour.


For Fable, this isn’t just a menu slot, it’s a strategic foothold. By turning mushrooms into a craveable burrito filling, the company is pushing alt-protein deeper into everyday QSR culture.



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