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Fable Bridges the Hybrid Meat Divide

Fable's bybrid meat visual media

Australian based, Fable’s hybrid meat gamble as shiitake beef lands in the belly of the beast.

In a bold move that’s raising eyebrows across the future food landscape, Fable Food Co has crossed the plant-animal line with its new shiitake-infused beef range, now launched through Central Market in Texas, the beef capital of the United States.


The range, spanning beef burgers, sliders, meatballs, and lamb-beef koftas, blends Fable’s signature shiitake mycoprotein with premium ground beef to deliver what the company calls “better meat”, richer umami, added fibre, and 10–15 percent cost savings in a price-sensitive category. According to Fable, in-store demos are selling up to 20 units per hour, with one in two tasters buying on the spot, numbers unheard of in the plant-based sector, where five to ten weekly sales per SKU is considered strong.


For an Australian mushroom company to be moving this kind of volume in Texas, where beef borders on religion, signals something bigger; the hybrid era is here. As Beyond Meat struggles to regain its footing and category sales plateau, Fable is quietly rewriting the rules. This isn’t imitation, it’s adaptation. Meat for omnivores tasting better, feeling lighter, and still a nod to sustainability.



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