All PFN ARTICLES

So here we are. The future just swam onto your dinner plate and all without fishing nets, mercury warnings, or eco-guilt. Wildtype, the San Francisco cultivated salmon start-up with a with serious a sushi-grade ambition, has just scored a historic FDA thumbs-up to sell cultivated salmon across the United States. Yes, that’s right, salmon grown in a lab, not the ocean. No sea lice, no overfishing, no drama.

Welcome to Erewhon, Los Angeles’ cathedral of curated wellness, where celery juice is religion and the home of a single $20 strawberry. Yes, one strawberry. Not dipped in gold, not encrusted with edible diamonds, just a very red, very round, very Japanese strawberry, padded in plastic and treated like it’s on loan from the Louvre.

Just when you thought the pea protein parade couldn’t possibly squeeze in another float, along comes Vertis PB Pea and this one’s not just waving from the sidelines. Meala FoodTech, a spunky Israeli startup with a biotech brain and clean-label conscience, has teamed up with global ingredient giant dsm-firmenich to drop a new texturising bombshell on the European plant-based scene. And surprisingly, it’s not just another dusty sack of pea flour trying to pass itself off as pr

Let’s cut to the chase, naming your product in the alt-protein sector isn’t a branding decision, it’s a survival strategy. Get it right, and you’re dinner-table royalty. Get it wrong, and you’re just another cardboard-textured meat clone haunting the bottom shelf.

The country’s leading grower of tropical plants and fruits, Exotica is fast becoming a poster child for weather-smart food innovation. Their secret? A mix of horticultural hustle, zero compromise on quality, and a product range reading like a tropical tasting tour for the senses: freeze-dried dragonfruit, botanical extracts, mango spice cubes, and a sugarcane juice so fresh it practically hums.

Singapore-based TurtleTree has officially secured regulatory approval in the United States for LF+, its precision-fermented version of lactoferrin, a dairy-derived protein with cult status in the wellness scene for its immune-boosting, gut-balancing, inflammation-smashing abilities.