All PFN ARTICLES

“There’s never been a better time for ANZ artisanal food producers to enter the China market.” That’s the assessment from Iain Langridge, MD of In2AsiaExports, who has spent more than a decade helping premium international food and wine brands establish themselves across China’s fast-evolving and ever changing food landscape.

Since the first Gisborne truffière produced in 1993, more than 40,000 inoculated trees across 100+ sites have been planted from the Bay of Plenty to Canterbury. Yields of well over 100kg per hectare have already been achieved, reputedly among the highest in the world for cultivated truffles. Agronomically, New Zealand isn’t the problem but whether the country can become a serious player in the global truffle game.