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Can New Zealand Become a Serious Player in the Global Truffle Game?

Can New Zealand Become a Serious Player in the Global Truffle Game? visual media slide

New Zealand has been growing black truffles for more than three decades, but only now is the industry facing a real test of can it move from hobby orchards to global relevance? Since the first Gisborne truffière produced in 1993, more than 40,000 inoculated trees across 100+ sites have been planted from North Auckland, Bay of Plenty, Canterbury and down to Otago. Mixed kilogram and quality yields have been achieved. Agronomically, New Zealand isn’t the problem but whether the country can become a serious player in the global truffle game.


Commercially, it is. Official export figures show just ~70kg shipped in 2024, mostly trial volumes. Much more is sold domestically, where prices are currently almost double export returns. Freight takes 3–4 days to major markets, moisture control remains an issue, and the sector is fragmented, dominated by lifestyle-scale growers with inconsistent volumes and variable quality. Meanwhile, Europe is paying as little as €200/kg at the farm gate, and Australia’s Manjimup truffles reach Asia in under 12 hours.


Now a change is underway. The emergence of Truffles New Zealand and coordinated efforts by commercial growers signal a shift from romance to reality: larger orchards, re-sporing of underperforming sites, stricter grading, and, crucially, the beginnings of a unified national brand. The big question for 2026 isn’t whether New Zealand can grow truffles. It’s whether it can sell them to the world.



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