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September in the UK wasn’t just another month of “vegan bits and bobs”, it was a full-on showcase of how plant-based food is growing up. Tesco, Sainsbury’s, Waitrose and Morrisons all rolled out fresh meat-free, dairy-free and hybrid health SKUs shouting accessibility and everyday appeal. From BOSH!’s eight-strong range of chilled meals and pizzas to Kyle Parchment’s Kulcher frozen ready-meals, the plant-based aisle suddenly looks like it belongs in every British kitchen.

UK, Sainsbury’s Vegan Christmas collection is designed to light up the 2024 festive season.