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Did you know China is now sitting on 10,000–15,000 hectares of G3-type gold kiwifruit, all descended from stolen New Zealand genetics? Most shoppers haven’t a clue. They just see sweet, gold-fleshed fruit and buy whatever looks good and a huge chunk of that “gold kiwi” is Chinese, not Zespri. Quiet, massive, and maturing fast, China’s shadow G3 world is now too big to ignore.

New Zealand’s fruit exports hit $5.68 billion in 2025, a record 42 percent increase on the previous year. Kiwifruit remained the standout performer, driving the total value of fresh and processed horticultural exports to $6.85 billion.

New Zealand powerhouse brand, Zespri has just clocked over NZ$5 billion in global kiwifruit sales for the 2024/25 season, sending 220.9 million trays into markets from Seoul to Seattle. Growers are banking record returns, shareholders are celebrating, and the marketing team can finally tick off that 10-year sales target set back in 2015.

New Zealand's premier fruit brand, Zespri has just smashed through a juicy milestone with 100 million households worldwide now hooked on New

In a revealing study from New Zealand's University of Otago, researchers have discovered consuming kiwifruit can significantly enhance mood