All PFN ARTICLES

Beyond Meat is broadening its offer from meat alternatives into everyday plant nutrition. Its brand-new "Phytosphere" portfolio brings together protein powders, savoury bars, beverages and meal products through a dedicated direct-to-consumer website. The range combines plant protein with nutrients including fibre, positioning Beyond across more eating occasions.

GLP-1 drugs may have triggered America’s protein obsession, but the greater opportunity is emerging from a more disruptive change: consumers are beginning to buy and eat less. Food companies and supermarkets must now extract greater nutritional and commercial value from every mouthful.

Remember when McDonalds quietly shelved its McPlant ambitions? Well McDonalds Canada has gone against the memo from head-office. The McVeggie is now going nationwide, slotting a Beyond (Meat ) plant patty into the most mainstream of menus. For a chain still printing cash off Big Macs, this is a consumer signal showing plant-based has staying power, even in the most conservative QSR (Quick Service Restaurant) arena.

Grill’d has signed a national partnership with Beyond to launch the Beyond Burger IV - the fourth-gen patty now boasting avocado oil, 20 grams of plant protein, and a clean label free of soy, gluten, and GMOs. For Beyond, whose share price has been battered globally, the deal is more than just another menu slot, it’s a potential lifeline. Grill'd has 173 burger outlets Australia wide.

In a move less about shock and more about shedding the last vestiges of a fading food illusion, Beyond Meat just dropped the 'Meat' according to US reports. That’s right, Beyond Meat will simply be Beyond, and with it comes a recalibration of the alt protein narrative. Out with mimicry, in with meaning.