All PFN ARTICLES

Grill’d has signed a national partnership with Beyond to launch the Beyond Burger IV - the fourth-gen patty now boasting avocado oil, 20 grams of plant protein, and a clean label free of soy, gluten, and GMOs. For Beyond, whose share price has been battered globally, the deal is more than just another menu slot, it’s a potential lifeline. Grill'd has 173 burger outlets Australia wide.

In a move less about shock and more about shedding the last vestiges of a fading food illusion, Beyond Meat just dropped the 'Meat' according to US reports. That’s right, Beyond Meat will simply be Beyond, and with it comes a recalibration of the alt protein narrative. Out with mimicry, in with meaning.