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New Zealand food innovator ANDFOODS is discovering that the future of food exports may be less about what an ingredient is, and more about what it can do.

New Zealand food technology startup ANDFOODS has made a strategic decision that may signal a new commercial model for emerging food innovators. Instead of manufacturing its fermented whipped cream in New Zealand, the company has chosen to produce it in China—placing manufacturing alongside its target customers before its first commercial launch in Singapore.