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Kiwi FoodTech Startup ANDFOODS Chooses China to Build Asia-First Supply

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New Zealand food technology startup ANDFOODS has made a strategic decision that may signal a new commercial model for emerging food innovators. Instead of manufacturing its fermented whipped cream in New Zealand, the company has chosen to produce it in China—placing manufacturing alongside its target customers before its first commercial launch in Singapore.


CEO Alex Devereux says the decision was driven by supply chain logic rather than labour costs. After assessing manufacturing options across New Zealand, Australia and Europe, the company concluded that partnering with an advanced Chinese food manufacturer offered higher production capability, stronger food safety standards, shorter lead times and lower logistics risk for a temperature-sensitive product. The move allows ANDFOODS to build an innovation supply chain connecting research, manufacturing and customers within the same regional ecosystem.


The decision raises an important question for New Zealand. If local startups increasingly develop intellectual property at home but commercialise and manufacture offshore, where is the long-term economic value created? While the science remains Kiwi, future employment, advanced manufacturing capability and export earnings may increasingly follow the factories rather than the laboratories. Ironically, at the same time Fonterra is investing heavily in products designed specifically for China's foodservice market, recognising innovation must increasingly be developed around local customer needs.


ANDFOODS is expected to launch its proprietary fermented black gram whipped cream into Singapore's foodservice sector within weeks. Its fermentation platform improves the functional performance of black gram, enabling whipping, piping and heat stability for professional kitchens. But the bigger story may be that the company has demonstrated a new commercial blueprint: invent where the science exists, manufacture where the market exists, and build the supply chain around the customer, not the country.



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