All PFN ARTICLES

Across Australia and New Zealand, the next wave of food innovation isn’t coming from flashy lab-grown meats or AI-driven drinks, it’s bubbling up from humble roots: garlic bulbs, chicory beans, and kiwifruit - a wellness boom.

The global ashwagandha market is flexing hard. Valued at USD 0.76 billion in 2025, it’s set to crack the USD 1 billion mark by 2030, tracking a solid 9.2% CAGR. Growth is fuelled by stress-fatigued consumers snapping up gummies, chews, and clean-label supplements; sports users chasing performance recovery blends; and beauty brands pulling ashwagandha into skincare for its antioxidant and anti-aging profile. North America dominates demand, but Asia-Pacific is sprinting ahead,

At a jaw-clenching $638 billion and climbing, China’s wellness economy isn’t quietly evolving, it’s erupting. And the world’s most populous nation isn’t waiting around for anyone else’s version of clean living. It’s building its own - a hybrid of ancient belief systems, cutting-edge tech, and wellness formats feeling distinctly local, modern, and commercial.