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When Consumers Eat Less, Every Mouthful Has to Work Harder
GLP-1 drugs may have triggered America’s protein obsession, but the greater opportunity is emerging from a more disruptive change: consumers are beginning to buy and eat less. Food companies and supermarkets must now extract greater nutritional and commercial value from every mouthful.
3 min read
Vegan Wellington Lead The Waitrose Early Christmas Parade
Christmas has officially jumped the queue as Waitrose in the UK unwraps its festive range a full four months early, and it’s not the turkey grabbing the spotlight. Instead, the UK grocer is making noise with plant-based centrepieces looking and feeling like the real stars of the table.
1 min read
Savouring the Moment As Consumers Reshape Food in 2024-25 - Waitrose Report
The Waitrose Food & Drink Report 2024-25, based on insights from a survey of 3,239 customers in October 2024, reveals a compelling shift in
2 min read
Waitrose 23/24 Food Trends Sees Plant-Based & Protein-Rich Diets Lead Consumer Choices
In a comprehensive and fascinating analysis of food trends for 2023/24, UK's Waitrose & Partners have highlighted a significant shift in con
2 min read
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