What’s really at play here is a shift in how fresh produce reaches Asia’s growing middle class: farm-to-feed-scroll. Chilean cherries have long relied on logistics and Lunar-New-Year gifting culture; now they’re adding algorithms. For the AG2, grown in Chile’s Colchagua Valley and rooted in 1950s Californian genetics, TikTok isn’t just an ad channel, it’s the market itself.
