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Chinese TikTok Turns Chilean Cherries into Clicks


Chinese TikTok Turns Chilean Cherries into Clicks visual media

The 2025–26 Chilean cherry season has landed, literally, with a social-commerce twist. The first 2,000kgs (4,400 pounds) of the new AG2 variety touched down in Shanghai last week, bypassing traditional wholesale markets to sell exclusively through TikTok.


Importers are betting on a hybrid of fruit genetics and digital virality to woo Chinese consumers and it’s working. At around ¥1,100 for 2.5 kg (roughly US $150), these cherries aren’t cheap, but their sweetness (20 °Brix) and perfectly-timed early harvest give them influencer cachet few fruits can claim.


What’s really at play here is a shift in how fresh produce reaches Asia’s growing middle class: farm-to-feed-scroll. Chilean cherries have long relied on logistics and Lunar-New-Year gifting culture; now they’re adding algorithms. For the AG2, grown in Chile’s Colchagua Valley and rooted in 1950s Californian genetics, TikTok isn’t just an ad channel, it’s the market itself.


If TikTok can sell face creams and sneakers, why not cherries? In a season that arrived five days earlier than last year thanks to 15 years of breeding innovation, Chile’s fruit exporters are proving that taste, timing and tech can now travel at the speed of a swipe. Stand-by for other berry varieties, kiwifruit, avocados and melons.



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