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SIAL Sounds the Alarm on Protein Washing
SIAL Paris is putting the protein boom under scrutiny ahead of its 17–21 October food fair. Its published trend analysis warns of “protein washing” - marketing that elevates protein content without a corresponding nutritional benefit. The message to manufacturers is clear, protein quantity alone cannot establish a product’s value; quality, digestibility and the overall food matter too.
2 min read


SIAL Shanghai And The Industrialisation Of Wellness
In the aftermath of SIAL Shanghai 2026 this week, one thing is becoming unmistakably clear: Asia’s next food economy is not being built around hype, it is being built around functionality, affordability, portability and industrial scale. Across the exhibition halls, the strongest signals were not celebrity veganism or futuristic lab theatrics. Instead, brands showcased high-protein beverages, shelf-stable nutrition, AI-assisted ingredient systems, functional snacks, low-GI
1 min read
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