All PFN ARTICLES

Vegetables marketed as “fruit-type” produce are booming in China, commanding substantially higher prices even as conventional fruit prices weaken. The emerging category - premium "fruit" snack food - includes cucumbers, sweetcorn, carrots and other vegetables selected for sweeter flavour, thinner skins, crisper texture and easy snacking. The word “fruit” is intended to suggest produce that can be eaten conveniently and enjoyably—rather than describe any new botanical category

Japan has perfected the art of turning fruit into treasure. The Miyazaki-grown Taiyō no Tamago mango known as "Egg of the Sun", is ruby red, sugar-loaded, and flawless, is a status symbol that routinely sells for thousands at auction during the early summer. These aren’t just mangoes; they’re objects of desire, cultivated with almost surgical precision under glass, bathed in sunlight reflected by mirrors, and handled like Fabergé eggs. The price? A cool $4,000 a pair at seaso