Global pistachio demand isn’t just growing, it’s ballooning into a full-blown indicator of how consumers are shifting their diets. When a category leaps from US$7.9bn (2023) to a projected US$16.1bn by 2032, you’re looking at more than a nut trend; you’re looking at a behaviour shift. Pistachios hit the sweet spot in '24 and '25 for being plant-based, nutrient-dense, fibre-loaded, and snackable in a way almonds never quite managed.