Why Believer Meats, Meatable (and Meati) Closed - While Redefine Meat Keeps Selling
Fresh news shows US based, mycelium-based maker Meati Foods has had its property seized for nearly $7 million in unpaid taxes, illustrating just how severe the downturn has become in the proteins world.
This follows the earlier winding down of Believer Meats and Meatable, both of which shuttered operations despite raising multi-millions because they couldn’t simultaneously crack cost, scale, and market adoption. In each case, promising technology met the harsh economics of f
2 days ago1 min read
The Meat-Plus Era Has Begun as Kiwi Hybrid Protein Evolves
Meat isn’t being replaced, it’s being re-engineered, and New Zealand is now part of that shift. Across food science, a new logic is taking hold, the future of protein isn’t “meat versus alternatives,” it’s meat plus. Hybrid protein , a blending of animal protein with algae, yeast, plants, or fermentation-derived biomass, is emerging as the most commercially realistic path to better nutrition, lower environmental load, and preserved taste. This isn’t a food trend. It’s a re
2 days ago1 min read
Can New Zealand Become a Serious Player in the Global Truffle Game?
Since the first Gisborne truffière produced in 1993, more than 40,000 inoculated trees across 100+ sites have been planted from the Bay of Plenty to Canterbury. Yields of well over 100kg per hectare have already been achieved, reputedly among the highest in the world for cultivated truffles. Agronomically, New Zealand isn’t the problem but whether the country can become a serious player in the global truffle game.
3 days ago1 min read