Next-gen proteins are shifting from hype to habit. Mintel’s 2026 outlook says consumers are moving beyond “maxxing” single macros to diverse, functional diets - think fungi, microalgae, mung bean and hemp - folded into everyday eating alongside fibre-as-armour and microbiome-friendly formats. In short, protein and fibre go mainstream, variety becomes the new virtue, and APAC’s naturally fibre-rich cuisines start teaching the West a few tricks.
