In what looks like a stroke of PR genius, cultivated meat just had its MrBeast moment, and it didn’t arrive via policy, panels, or press releases, it landed through culture. YouTube heavyweight Jimmy Donaldson aka. MrBeast visits UPSIDE Foods and is walked through how cultivated chicken is actually made. No theatrics. No sci-fi panic. Just cells, bioreactors, and a process that looks more like brewing than “lab meat”.
