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Australia’s supermarket aisles just got a little more European chic. Woolworths has cut a deal with Waterdrop, the Austrian hydration brand that turns plain old H₂O into a functional wellness statement with a dissolving cube. From this week, more than 900 stores nationwide will stock five of its vitamin and electrolyte SKUs - berry, cola, peach, grapefruit, and passionfruit.

Enter Shake Your Plants - SYP, the surprisingly cool plant-based drink powder brand turning hydration into a functional, flavourful ritual. Started by two fed-up friends in Dubai, SYP is what happens when kombucha, herbal know-how, and next-gen sustainability have a very dry, very hot baby.

In a recent social update, Scott Mendelsohn, Owner of Natural Raw C, shared encouraging insights from latest Circana data highlighting the r