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Vive la Veg! How E.Leclerc -France Is Reinventing Plant-Based, One Plant at a Time
If you thought France was stuck in a butter-and-brioche time warp, think again. A quiet culinary insurgency is underway in the chilled section of supermarkets like E.Leclerc and it’s got nothing to do with duck confit. Instead, what’s catching eyes (and carts) is a rainbow parade of plant-based meals, soups, and meat alternatives, all scored, stacked, and screaming freshness with a surprisingly French flair.
2 min read
Plant-Based Meat Is Taking Over France—And the Science Backs It Up
It's an absolute disaster right now for anyone in France thinking plant-based meat is going away. First up, Heura Foods just made history
2 min read
Skeptical Spanish Bikers Won Over by Heura Foods Burger at Roadside Bar
In an unexpected twist at a local roadside bar, skeptical bikers found themselves sampling Spain's Heura Foods Burger, a plant-based morsel
2 min read
Heura Foods Confronts ‘Old World’ Charcuterie with Plant-Based New York Style Ham
What Spain's Heura Foods will do to promote its new New York style ham. Rather audacious, but the company set up a pop-up shop right oppos
2 min read
Heura Foods Launches Bold Vegan Pop-Up at France's Meatiest Event, Les Fêtes de Bayonne
Heura Foods has chosen an unlikely location for their vegan pop-up: Les Fêtes de Bayonne, France's renowned celebration of meat and bull fig
2 min read
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