When two corporate giants control 80% of New Zealand’s grocery market (Woolworths & Foodstuffs) , even carrots start looking like currency. Enter Good Groceries by Wonky, the cheeky, pragmatic new move from Wonky Box, already famous for rescuing “ugly” fruit and veg. Now they’re expanding into butcher-quality protein, refillable dry goods, and traceable staples, taking direct aim at the duopoly that’s left Kiwi shoppers paying some of the world’s highest grocery prices.
