Global blueberry demand is no longer a trend, it’s a structural shift. The market is now worth USD $10.8–$11.5 billion, heading toward $17–19 billion by 2030, and the numbers explain the momentum. In the US, per-capita consumption has shot past 1.3kg a year, backed by soaring imports up 300% over the last decade. Shoppers aren’t dabbling, they’re committing.