Why Global Blueberry Demand Keeps Climbing

Global blueberry demand is no longer a trend, it’s a structural shift. The market is now worth USD $10.8–$11.5 billion, heading toward $17–19 billion by 2030, and the numbers explain the momentum. In the US, per-capita consumption has shot past 1.3kg a year, backed by soaring imports up 300% over the last decade. Shoppers aren’t dabbling, they’re committing.

Blueberries fit perfectly into the healthy-snacking hustle, an antioxidant halo, smoothie-friendly, child-proof, and guilt-free. That’s why global blueberry demand keeps accelerating ahead of most fruit categories.

Europe is even more revealing. Despite price volatility, EU demand continues to grow at 8–10% CAGR, and blueberry imports have quadrupled in ten years. Peru now supplies ~43% of EU imports, with Morocco rising fast at ~22% and positioned to overtake Chile and Canada by the end of the decade. Consumers don’t care about supply-chain theatre — they want reliable year-round access. Retail penetration has jumped 30–40% across major EU markets, proving blueberries have crossed into weekly-shop territory.

Meanwhile, Asia is shifting from curious to committed. China is now the largest producer, with consumption up 400% in a decade, and it has begun exporting for the first time. India and Thailand are still niche but growing at 20–25% and 15–20% annually. Once Asian consumers embed blueberries into school lunches, smoothies, and convenience culture, global supply will tighten further. This is why demand isn’t plateauing, it’s compounding.

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