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What’s really at play here is a shift in how fresh produce reaches Asia’s growing middle class: farm-to-feed-scroll. Chilean cherries have long relied on logistics and Lunar-New-Year gifting culture; now they’re adding algorithms. For the AG2, grown in Chile’s Colchagua Valley and rooted in 1950s Californian genetics, TikTok isn’t just an ad channel, it’s the market itself.

Think the Chilean cherry industry had hit rock bottom? Think again. Just when growers thought they’d survived a brutal season of oversupply